Burly Wolf
Operator-led growth advisory

Growth without the noise.

We find what is costing you customers, cut what is wasting money and fix what matters first.

Start by checking whether AI is recommending your business.

Run Your AI Visibility Check See How the Sprint Works
20+ yrs growth·Former CMO·$500M+ managed·200M+ customers
Less activity. Better decisions.
01  ·  Start here

AI Visibility Check.

When customers ask AI who to hire, does your business show up, or does a clearer competitor get the lead?

Run the check to see what AI can understand, what it cannot confirm and who it shows instead.

Run Your AI Visibility Check
02  ·  Our philosophy

A wolf doesn't chase every rabbit.

It reads the field and picks the targets worth the energy. Growth works the same way.

Most growth stalls from doing too much. Budgets get spread thin. Teams chase noise. Good ideas get treated the same as bad ones.

We find what is wasting money, what is costing customers and what needs to be fixed first.

03  ·  Growth levers

Where revenue usually leaks.

Most growth problems are not caused by a lack of tactics. They happen when spend, visibility, trust and conversion stop lining up.

Customer Growth

You do not need more activity. You need the right customers finding you, trusting you and taking the next step.

Paid Acquisition

Spend should earn its place. We find what is working, cut what is not and scale only what can prove it.

Conversion

Traffic is not the win. Enquiries, bookings, applications and customers are.

AI Visibility

Customers are asking AI who to hire. If your business is unclear, someone else gets the shortlist.

Commercial Focus

Most teams are doing too much. We find the constraint, fix what matters and ignore the rest.

04  ·  The path

How the AI Visibility path works.

Check → Snapshot → Fix-First Review → Sprint
Check

See what AI can and cannot understand about your business.

Snapshot

Get a plain-English result showing where you are clear, weak or missing.

Fix-First Review

We show the first things we would fix.

Sprint

A 90-day sprint to improve the public evidence AI tools rely on.

05  ·  Founder

Built by an operator, not an agency.

Burly Wolf is led by Jason Johnson, a former CMO with 20+ years in growth and marketing across fintech and marketplaces. Senior judgement, plus implementation.

About Burly Wolf
20+
Years in growth and marketing
CMO
Former Chief Marketing Officer
$500M+
In managed marketing investment
200M+
Customers across brands led

Focused on customers and commercial impact. We back the few moves that pay.

06  ·  Field Notes

Field Notes.

Short notes on what to fix, what to ignore and how AI is changing the way customers choose.

Guide  ·  Featured
Why AI Recommends Your Competitors

The no-bullshit AI Visibility guide. What AI tools look for, why your competitors keep surfacing and how to become the business AI can understand, trust and recommend.

AI Visibility
Why AI Visibility starts with clear business signals
Philosophy
A wolf doesn't chase every rabbit
Growth
Growth without the noise
Field Notes
View Field Notes
FAQ

Common questions.

What does Burly Wolf do?

Burly Wolf is an operator-led growth advisory focused on customer growth, conversion and the few moves most likely to pay. The AI Visibility Sprint is our first packaged offer.

What is the AI Visibility Check?

A free check that shows what AI can understand about your business, and what it is missing, with an instant plain-English Snapshot.

Who runs Burly Wolf?

Founder Jason Johnson, a former CMO with 20+ years in growth and marketing across fintech and marketplaces.

Where are you based?

On the Gold Coast, working with businesses across Australia.

AI Visibility Check

Start with what AI can see.

Run the check and find out what is missing.

Run Your AI Visibility Check